How To Create Awesome Media Packs (For Bloggers)
Why Do Bloggers Need A Media Pack?
You may be an active blogger, but struggling to get recognized by brands in return for product exposure? By creating a blogger media pack, you can summarize key information and statistics that will help present yourself and your blog quickly and efficiently. Your blogger media pack will consequently display your strengths, and define whether or not you have the right platform to give certain products and brands the visibility they are looking for. Brands always look for bloggers who are relevant to their company culture and marketing communications – and that’s where the quality of your media pack comes in.
What Should You Include?
Colours and branding are important, so make sure they are consistent with your blog theme. Set up a checklist of key features to include, but keep it as short as possible. Simplicity is key: businesses won’t spend longer than a few minutes to get a gist of your blog.
- A basic bio is key to introduce yourself, your strengths, hobbies and passions.
- Achievements. List a few impressive projects and clients to showcase your greatest achievements.
- Portfolio and testimonials are also very important. While you might not be able to fit them all in your blogger media pack, it’s good to provide links and refer viewers to your previous work.
- Statistics. Include key engagement metrics, such as monthly visits, page views, average time spent on your site, shares through social media and such. Pick stats that are most relevant to you and avoid overload of information. Google Analytics and Sharehaloic are very useful tools that can help you stay on top of your blog’s web traffic and audience.
- Link to your social media pages to display your global reach. The stronger your social media presence is, the more popular your blog is – and vice versa. And if your social media presence isn’t too large yet, I suggest making it your primary objective going forward.
How Should You Design Your Media Pack?
Unless you’re a Photoshop or InDesign pro, the most intuitive tool to use is Microsoft PowerPoint. If you need guidance on how to make the most of PowerPoint, there’re plenty of video tutorials and e-learning platforms offering up-to-date content out there. Filtered recently launched a very flexible learning platform which allows you to improve your PowerPoint skills just by learning what you currently don’t know and what you really need. Their courses are CPD (Continuous Professional Development) certified, from as little as £10/month.
Keep your media pack simple, attractive and make sure is always up-to-date (change it, at the very least, quarterly). Finally, where to place it? Make sure it’s out in the open and easy to download, viewers shouldn’t have to spend long on your blog searching for it. If your blog has the luxury of multiple pages, create a dedicated landing page for your media pack and place a few strategic links to it across the website.